Cloud decision intelligence

Own your cloud.
Don’t let it own you.

Most tools report what you spent. CaeliQ prices what you could spend, before you commit.

Every option across providers and regions, worked out on cost, risk, and payback. Vendor-neutral by design, so decisions reflect your priorities, not a vendor’s.

Renewal · single cloud · $100M a year Example

What does renewing at a reduced discount cost us?

The same usage costs $7.5M more a year. With migration funding not renewed, the three-year exposure reaches $34.5M.

+$7.5M per year
$34.5M up to, over three years
ItemValueBasis
Current annual spend$100.0Mobserved
Commitment discount at renewal20% → 14%observed
Same usage after renewal$107.5Mcalculated
Extra cost over three years$22.5Mcalculated
Migration funding not renewed$6–12Mcalculated
Compare before you commit
Example from CaeliQ project work.1

The cost of doing nothing

Cloud should be as easy to switch as an electricity supplier. Today it isn’t.

The cloud is just somebody else’s computer. Choosing whose computer runs your workloads should be a routine commercial decision, made on price and terms like any other supplier.

  1. 01

    Locked in by default

    Commitments, discounts, and proprietary services make switching look impossible, so the supplier sets the terms.

  2. 02

    Advice with an agenda

    Most guidance comes from the providers you pay, or partners they pay. Nobody prices the alternatives for you.

  3. 03

    Decisions without evidence

    Every what-if becomes a project, so the moves that would save money or cut risk wait another budget cycle.

See · Weigh · Decide · Deliver

Five outcomes, one method.

Leverage, independence and investment at the top. Protection and continuity as the foundation.

01 Better renewal terms Leverage: show you can leave, and the discount grows CTO, CPO, FinOps Don’t overpay

When it matters Renewals within the next 24 months · Competitive tenders · Commitments behind plan or expiring

Without CaeliQ

Today

Your largest cloud renewal is coming up. Nobody can say what you really pay per unit, so the team anchors on the previous deal. Your supplier knows you won’t switch, so it trims your discount.

Left unsolved

The discount shrinks, and you pay about 5–7.5% more for the same usage.

With CaeliQ

  1. See See what you pay per unit and what counts toward your commitments, next to the closest alternatives.
  2. Weigh Compare your discounts with what similar organizations achieve.
  3. Decide Know what switching would really cost, and what staying costs you, then set targets you can defend.
  4. Deliver Walk into the meeting with clear targets and a one-page brief.
The outcome

Deeper discounts and lower unit costs, backed by evidence the supplier can’t dismiss.

02 You hold the keys Independence: you decide, not a foreign government CTO, CISO, Data protection Be independent

When it matters New sovereignty or data residency rules · Political shifts and trade tensions · Public sector and regulated customers

Without CaeliQ

Today

The largest cloud providers are US companies, bound by the US CLOUD Act wherever your data sits. As politics shift, a foreign government can hold the keys to your data. They should be yours.

Left unsolved

GDPR fines of up to 4% of turnover (Uber: $324M, Meta: $1.3B, both for EU data sent to the US without adequate safeguards), or access cut overnight, as Microsoft did to BGI in 2025.234

With CaeliQ

  1. See See which workloads a foreign government could reach, and which would hurt most if access were cut.
  2. Weigh Compare sovereign alternatives in Europe, Asia, and beyond, like for like on capability, price, and governing law.
  3. Decide Move what must move, keep what can stay, and know the cost of each choice.
  4. Deliver Give leadership a costed independence plan, workload by workload.
The outcome

Independent where it matters, efficient elsewhere.

03 Big moves, approved Investment: options your board and CFO can say yes to CTO, CFO, Board Execute faster

When it matters Large transformation programs · Mergers and integrations · Budget cycles and reforecasts

Without CaeliQ

Today

You need to recommend a major move: a migration, a new platform, a merger integration. Finance and IT use different numbers, and the board wants options within days.

Left unsolved

Just finding out whether a big move makes sense takes six months of preparation and over $200k. Deciding is expensive before anything happens.5

With CaeliQ

  1. See See a small set of realistic options side by side, in one set of numbers finance and IT share.
  2. Weigh Understand cost, risk, and compliance for each, including exchange rates, tax, and the cost of getting there.
  3. Decide Recommend the option that pays back soonest at an acceptable level of risk.
  4. Deliver Present an approval-ready business case your CFO already agrees with.
The outcome

A defensible recommendation with a clear case for approval and payback.

04 No regulator surprises Protection: provable compliance, dependencies in check CTO, Compliance, Risk, Audit Be ready

When it matters New or changing regulation · Expansion into new countries · Regulatory reviews and audits

Without CaeliQ

Today

Critical services lean on a single supplier, and every audit means gathering evidence by hand, service by service. New rules arrive faster than you can map them.

Left unsolved

Audit findings, NIS2 fines of up to 2% of global turnover, and manual work every cycle.6

With CaeliQ

  1. See See which rules apply to each service, and where you fall short today.
  2. Weigh Understand how heavily your critical services depend on one supplier or location.
  3. Decide Weigh the cost of closing each gap against the risk of leaving it, and fix what matters first.
  4. Deliver Hand auditors and regulators a clear remediation plan and the story behind it.
The outcome

Compliance you can prove, with gaps closed in the right order at the lowest cost.

05 Ready for disruption Continuity: a costed fallback for every critical service CTO, Resilience owner, Operations lead Reduce risk

When it matters Continuity planning and testing · Major outages in the market · New resilience rules

Without CaeliQ

Today

Your board and regulators ask what happens if a key location or supplier goes down. Recovery plans exist, but nobody has priced them, and answers take weeks.

Left unsolved

Global 2000 firms lose $300M a year to outages and 3.4% of share price per incident, while the provider owes only a service credit. In 2026, strikes on AWS in the Gulf permanently destroyed customer data.78

With CaeliQ

  1. See See which services stop if your main location fails, and which recovery targets you would miss.
  2. Weigh Compare fallback options that keep data where it must stay, each with its cost already worked out.
  3. Decide Choose the level of protection the business needs, at a price you accept.
  4. Deliver Give your risk committee a one-page resilience plan.
The outcome

Continuity at the right price: no overspend on standby, no gaps where it counts.

Ask the question. See the trade-off.

Is it worth changing?

Every question ends in a verdict: a conclusion, the figures behind it, and the basis of each figure. This is what a CaeliQ verdict looks like in practice.

Migration Illustrative

Move the analytics platform from AWS eu-west-1 to Azure West Europe at renewal?

Current annual spend €2,418,300 observed
Equivalent stack, Azure €2,206,900 calculated
Commitment discount forfeited −€193,500 observed
Migration effort €310,000 assumed
Break-even 29 months calculated

Not yet · renegotiate first

Renewal Illustrative

Accept the incumbent’s offered discount, or credibly prepare to move?

Current commitment discount 18%
Peer benchmark 22–26%
Required to match the alternative 24%

Renegotiate · 6 points short

Tender Illustrative

Respond to a multi-cloud tender with data-backed pricing across three providers?

Workload mapped 142 services
Providers compared AWS · Azure · GCP
Time to first draft Hours, not weeks

Proceed · priced sections ready

Sovereignty Illustrative

Move regulated workloads to a sovereign EU provider before the next audit?

Services out of policy 23 of 89
Remediation cost €410,000
Sovereign EU regions 3 options

Proceed · cost justified by risk reduction

Illustrative scenarios with example figures. In a real verdict, every figure links to its source.

The earliest point of control

CaeliQ works before the decision, when every option is still open.

From caelum, Latin for “sky”: Intelligence and eQuivalence across clouds, so your team focuses on the decision, not the data wrangling.

  1. See

    What you pay per unit, what you depend on, and which rules apply, next to the closest alternatives.

  2. Weigh

    Options compared like for like on capability, price, risk, and governing law, and against what peers achieve.

  3. Decide

    The cost of each choice, switching, staying, or closing a gap, with targets you can defend.

  4. Deliver

    A brief, plan, or business case ready for the supplier meeting, the board, or the auditor.

Every figure carries its basis

observed

Read from your billing data or contract, with the source row and date.

calculated

Derived from public price lists, exchange rates, or published indices. Inputs and method are stated.

assumed

Stated where no hard data exists, such as migration effort or growth. Change it and the scenario reruns.

Why CaeliQ

Built for outcomes, not just answers.

CaeliQ goes beyond traditional FinOps: it is a radical Shift Left. Where FinOps tools report what you spent, CaeliQ prices what you could spend. And unlike a general-purpose AI assistant, it does not start from a blank prompt.

AspectGeneric AI assistantCaeliQ platform
Starting pointA blank prompt. You supply the method.40,000+ hours of consulting practice, built into every workflow.
DataWhatever you paste in, often incomplete or out of date.Current pricing, contracts, and market signals, normalized across providers.
ComparisonsPlausible estimates that may not match real services.Like-for-like equivalence, mapped service by service.
ConsistencyA different answer each time you ask.The same proven method, every time.
OutputA draft you still need to check and finish.A result: targets, plans, and business cases ready to use.
40,000+ hours of cloud consulting by the founding team, delivered as a platform10

Questions

Frequently asked

What do we need to provide?

To start, the decision you are facing. For a full analysis, your spend data and the relevant contract terms.

Which providers does CaeliQ compare?

AWS, Azure, GCP, OCI, STACKIT, and Scaleway. Support for Databricks and Snowflake is in development.

Isn’t switching cloud provider risky?

Far less than it used to be. The cloud is just somebody else’s computer, and moving between them has become routine: AI-assisted migration cuts time and investment by about 40%11, and from January 2027 providers can no longer charge you to leave9. CaeliQ prices every option before anything moves, so a switch is a decision made on numbers.

Is CaeliQ vendor-neutral?

Yes. CaeliQ doesn’t favor any single cloud. Every analysis rests on an objective foundation, so decisions reflect your priorities, not a vendor’s. Most guidance comes from the providers you pay, or partners they pay; CaeliQ prices the alternatives for you.

How is this different from FinOps tools?

Most tools report on spend after the fact. CaeliQ works before the decision, when every option is still open: FinOps tools report what you spent; CaeliQ prices what you could spend, before you commit.

How is our data protected?

CaeliQ runs in the US and EU on Azure and AWS. Only named CaeliQ system operators can access your confidential contract and spend data. We are working to achieve ISO 27001 and SOC 2 certification at public launch in early 2027.

What results has CaeliQ delivered?

A European manufacturing client used CaeliQ to cut renewal cost by 6%. Reference available upon request.

What happens in a scoping call?

Thirty minutes: you tell us what you are trying to solve. Within 5 business days, we show you what the market offers and what it would cost.

Where do the figures on this page come from?
  1. Renewal discount example. CaeliQ previous projects: renewal of a three-year Microsoft Azure Consumption Commitment, negotiating a reduced discount, May 2026.
  2. Uber GDPR fine, $324M (€290M). Dutch Data Protection Authority, August 2024. Link
  3. Meta GDPR fine, $1.3B (€1.2B). Irish Data Protection Commission, May 2023. Link
  4. Microsoft suspends services to BGI. South China Morning Post / Nikkei Asia, April 2025. Link
  5. Six months and over $200k to assess a big move. CaeliQ founders’ previous project: large-scale cloud-to-cloud post-merger migration, 2024.
  6. NIS2 fines of up to 2% of global turnover. Directive (EU) 2022/2555, Article 34. Link
  7. Cost of downtime. Splunk (Cisco) and Oxford Economics, The Hidden Costs of Downtime 2026, survey of 2,000 Global 2000 executives. Link
  8. AWS Gulf data loss. AWS Health Dashboard update, 15 September 2026; Reuters. Link
  9. EU Data Act switching rights. Regulation (EU) 2023/2854, applicable from 12 September 2025. Link
  10. 40,000+ hours of cloud consulting. CaeliQ founding team, cloud consulting since the early 2010s.
  11. Generative AI cuts migration time and investment by about 40%. McKinsey, In search of cloud value: Can generative AI transform cloud ROI?, November 2023. Link
  12. Committed-spend agreements run one to five years at a discount fixed for the life of the contract; leaving early means paying the remaining commitment. CloudForecast, AWS EDP & PPA Guide, August 2026. Link

Get started

Book a 30-minute scoping call.

Tell us what you’re trying to solve. Within 5 business days, we’ll show you what the market offers and what it would cost.

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CaeliQ B.V.
Veilingweg 18
3981 PC Bunnik
The Netherlands
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